i support mitt romney. >> i'm mitt romney, and a prove this message. >> sean: anytime you run an ad and you get more on the other party supporting you, that's got to be a good ad, right, by definition? >> exactly. and what was powerful there is you've got real people. i mean this guy -- the grit on his face, and what they have to go through in mining coal, it was the kind of ad that relates to hard working working class voters, people from places like ohio and michigan. sean, the only question i have, because the ads are powerful right now, and that was a good one, why did they wait till the third week of september to start running that ad? that i don't understand. >> sean: good point, good question. obama, back to class warfare. not one of us attacking romney for his wealth, which let's see if it resonates. i don't think it will. i haven't seen the dials yet. let's take a look. >> i'm barack obama. a prove this message. >> seen these new ads where mitt romney says he's a friend of coal country? this is the guy who wants to keep tax breaks for companies that ship american jobs overseas.